How to Choose a Specialization for Your Business Career

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An article by UK-based contributor Sam Gatt

Business degrees are a popular choice. They’re versatile and can open up many different opportunities for you after graduation, whether in business or another field. But some people might discover that Business degrees are a bit too versatile, and they don’t know what to specialize in once they’ve gained their degree. There are many different specializations to choose from. These inc6861256042_0b37739bcd_zlude project management, e-commerce, human resources and many more. So how do you narrow it down and choose an area that’s right for you? First, you should ask yourself some questions about the sort of work you want to do. Then you can examine some fields of business and start thinking about which ones suit your skills and interests.

Things to Consider Before You Choose

Before you research different specializations, there are some things you can do and think about to help you narrow it down. One of the main things you’re probably concerned with is money, so think about how much you want to earn and which areas of business will help you get into that ballpark. You don’t want to be bored at work, either, so don’t forget to take into account the fields of business you find interesting. Remember what you enjoyed studying at college and decide whether you want to explore any of it further.

Doing research on the internet is useful, but you can’t beat talking to real people. You can seek out persons in the fields you’re interested in to ask them about their jobs, including what they do and don’t enjoy. It’s a good idea to look at a range of employers too, to help you get a feel for what sort of work is available and who you can work for. And don’t forget that some specializations might require further education, so you need to make a decision on whether that’s something you want to do.


If you have a head for numbers, accounting might be an area that you want to look into. You should be aware that you will need special accounting qualifications, however. So if you have a standard business degree you’ll need to gain further education. But if you don’t have your degree yet, you could go straight to an accounting major. When you’ve completed an accounting program, you can find employment helping to look after the finances at businesses of all sizes. All businesses need accountants, so this is a profession that leaves your opportunities open.


Business majors with an interest in the internet might find that e-commerce is for them. As an e-commerce manager, you need to have both the business marketing skills and knowledge of technology to generate online sales. The role usually requires a degree in business marketing or internet marketing. In this type of job, you work closely with top management to determine how a retail business operates online. You’ll need to have a strong understanding of web analytic software to get a firm grip on online sales and how to improve them.

Human Resources

Human resources are often disliked by employees, but they’re an essential part of many businesses. Business majors who choose to go into human resources usually specialize or generalize. Generalists will work towards completing more general qualifications. Meanwhile, specialists will focus on specifics, such as employee benefits. If you want to work in human resources, you should ideally have excellent communication skills and enjoy working a part of a team. Power hungry people could enjoy it too as you might be involved in hiring and firing people, along with interviewing and other recruitment duties.

Project Management

If you have organization in your bones, project management is a field of business that allows you to take the lead and take a project to its completion. In the job description of a project manager, you’ll find that organization is vital to the role. It’s your job to plan, execute and complete projects within a company, ensuring that everything runs smoothly. Of course, you don’t do everything yourself. You need to have excellent leadership skills in order to delegate tasks to your team members. You’ll need fantastic communication skills and the ability to stay on top of everything that’s happening on the project. Good time keeping is essential too because you’ll need to meet regular deadlines, and make sure your team is meeting them too.


Marketing can be an excellent choice for business majors who aren’t sure what industry to work in after graduation. You’ll focus on attracting customers and promoting products and services using a range of techniques and media. As well as learning about advertising and promotion, it’s also useful to have knowledge of mathematics and statistical analysis. People might think about marketing as being creative and coming up with ideas. But it’s just as much about being able to analyze the available information to see what works and what doesn’t. If you enjoy statistics and analyzing information, you could find marketing very attractive. It’s a popular career choice, so there are plenty of marketing courses, but the job market is competitive.

4307046764_a66672edcd_zNon-profit Management

You might decide that you want to make a difference in the world with your life, something that could help others. People who choose to work with non-profit organizations can find their jobs extremely rewarding, and they can still pay well too. Although you’re responsible for increasing the income of the business, it’s not for shareholders or investors. The profit that the organization makes will go to the cause that it is set up to help. If you’re starting to think that making more money for huge corporations isn’t for you, perhaps working for a non-profit might be a better idea.


If none of these specializations catches your eye, there are still plenty more to consider. From international business to hospitality management, the world of business is a vast one. But if you’re unsure about going into an area that’s too specialized, you could stick to general management.

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